Successful New Year Planning for Event Professionals

It’s a new year, which means new events to come! Making 2018 a successful year for events may seem like a daunting task at first, but we know just how to get started. So, if you’ve been wondering how to plan for a successful new year, start with creating great meetings.

New Year Planning is easy with Omnience

Revamp your B2B marketing strategy

Bring new life to your B2B marketing strategy with strategic events. It’s vital to understand your target audience so that your strategic events make the most impact. Our roles as event professionals have truly shifted into meeting strategists as MPI notes in this great blog.  Understanding your event’s end goal, and what appeals to drive the message to your audience is vitally important. So where do you start? What type of events do you plan and activities within those events to keep your attendees engaged? Start thinking about your audience’s typical hobbies, habits and interests, survey them.  The data you capture from these events will help you further develop your marketing strategy.  Events create the perfect blend of what organizations need to shape content messages, and learn about the latest marketing insights with engaging food, fun and audience interaction.  A few questions to consider when planning your B2B strategy that could drive attendance and welcome industry newbies to cross paths sharing ideas and building long lasting relationships that will extend past the life of the event.

  • Does your organization have a strong presence at the event, such as s speaking engagement, sponsorships, peer-to-peer leadership engagements, or exhibit booth?
  • How will you engage with audience attendees and pass along insights to build customer relationships?
  • What are upcoming trends?  How can you turn that information into successful promotional campaigns to drive content and create learning environments that are engaging?
  • What campaigns are required to promote the event through your social media platform?

Choose diverse events that will cover a variety of key marketing topics, including mobile, user experience and technology trends as they will impact customer behaviors and in turn, help you achieve your overall B2B marketing strategy.  Event marketing is a key communication platform, that provides attendees the opportunity to connect with stakeholders and clearly communicate your message.   Companies are believing in the power of live events and this trend will only continue to grow in the coming years.  Begin the year, with a strategy event marketing plan … set the right goals, utilize relevant KPIs and define metrics to measure effective ROI for ongoing success.

Create the right environment.

As all event planners know, great meetings and events are all about creating an unforgettable social experience for attendees. First, get your attendees ready for the event by encouraging them to download any relevant apps, make their reservations, and get plenty of sleep, so they’ll be mentally alert for the program.

Next, take a look at your content. Foster connections with meaningful messages, in the form of engaging stories with data to backup the message. Use sounds, light and music to evoke desired feelings of calm, enjoyment and more in the attendees, and set aside plenty of space for them to network and mingle.

Creating the right environment for your event and with the event design you choose will likely have a big impact on your event’s ability to meet your business goals.  Designing your event around your audience and even the new millennial audience and the impact of experiential design on millenials factors into the set-up and logistics of your programs. Don’t be afraid to try new things – change meeting rooms to be more collaborative, straight across seating is not very conducive to collaborating because guests can’t really interact with one another.  Mix up environments to facilitate what you would like the attendees to do while at the event.  Attendees like to learn through engagement, interactive learning and peer-to-peer discussions.  Be sure to provide areas for networking and recharging all your devices to stay connected while attending an event and being away from your home base.

Successful New Year Planning by Omnience

Optimize your event!

First, do you know how optimized your events are? Take our quiz and the share your results with colleagues.  

Next, when you’re ready to ALIGN your event strategy, DESIGN a supporting agenda that align the event theme, mission and key objectives to engage attendees, EXECUTE a flawless event with industry professionals and ANALYZE your event metrics to measure impactful ROI through detailed trends and predictive analysis.  Contact OmnienceTM!

Our Event Optimization RoadmapTM will get you ready for a successful new year and impactful events.  We look forward to beginning our journey with you.

Four Omnience™ Services That Every Event Needs

Event planning is an extremely complex undertaking. With to-do lists that never seem to end, and logistical challenges that could make the most seasoned event professional cringe, let’s face it, getting buried in the details is easy. As important as the details are, what’s more important is ensuring your event is strategically planned to be impactful to your attendees.

But how exactly do you measure impact? That’s where Omnience™  comes in. With services that can be added at any stage of the event planning process, you’ll have a professional partner to Align, Design, Execute and Analyze your next event.  

Let your 2018 event be a game-changer with four Omnience™ services you’ll wish you’d known about sooner! 

1. Attendee Engagement & ROI

As a meeting planner, you know that as events grow in size, the ability to manage the attendee experience becomes more challenging. Attendee experience strategy is very different for a conference hosting 1,000 attendees versus a conference hosting 100,000 attendees. With events that are massive in size, it’s important to ensure that the attendee experience is flawless and delivers exactly what consumers expect.

Omnience™ can create a strategic process to measure ROI at the individual level and create attendee experiences for guests attending the conference in person or joining the event virtually. Through the use of surveys Omnience™ can gather attendee perceptions and provide real data to key stakeholders to measure the effectiveness of the event.

2. Event Website & Mobile App Design

Oftentimes, event planners focus on having a website to showcase the details of their event, but they aren’t yet taking advantage of how impactful a great mobile app can be! We’ve reached a time in technology where the use of mobile apps is actually outpacing the use of websites when both are available. The bottom line is, people love the convenience of using their smartphones to access information. A good mobile app will facilitate unique conversations, boost interaction, and increase participation throughout an event. For exhibitors, making sure attendees are aware of all of the great perks they may be offering is pivotal for their success at the event.

Omnience™ can create an event website and mobile app that provides attendees with pre-event details and helps them navigate their way throughout the conference. The mobile app design may be so robust that it can send push notifications to attendees with current activities and promotions pre-event, on-site and post event.

3. Speaker Engagement and Session Integration

One of the biggest challenges to any event that hosts breakout sessions with speakers is making sure the sessions actually draw a crowd. How do I engage my audience?  

Omnience™ can create a strategy to promote speakers early in the planning phase to ensure that attendance goals are met.  From expertly designed social media campaigns to blogs and webinars, and featured links on the event website and mobile app, momentum can be developed early on to excite attendees and engage speakers with their ideal audience.


4. Ontrac™ Data Analysis and Platform Design

Events that host thousands of individuals must have a lot of different things going on to keep attendees engaged. With various activities taking place, the data being captured event-wide is likely housed in a fragmented manner across multiple software systems.

Enter Ontrac™, by Omnience™, a reporting and visualization application that consolidates event data from multiple systems, such as Salesforce, Cvent, and other SaaS applications.  Using proprietary algorithms to develop a single, easy-to-use interface Ontrac™ provides you with actionable experience scoring.  Enhance your Event Analytics and Cross Event Analytics with just one of our Event Optimization solutions.

With Omnience™ on your side, your sure to achieve event excellence in 2018!


Want to Optimize your Event?

At Omnience™​, we strive for excellence, and will assist you in creating a memorable event – no matter what current path you’re on!

optimize your event

Have you asked yourself any of these questions:
➔ Did you meet your budget goals?
➔ Are you getting to your target ROI?

And most importantly,
➔ Are your attendees satisfied?

We would like to introduce the Event​s​ ​Optimization​ ​Roadmap​ by Omnience™ Events! Test your event knowledge! Explore where you are within your event planning process and let Omnience™ be your partner in creating a successful journey. Identifying gaugeable pit stops along the way.

It’s the only solution you’ll need to increase attendee engagement, enhance ROI and deliver impactful events.

At Omnience™ we believe in optimizing events for greater engagement by creating a memorable experience for your clients. And that’s exactly what we’ll strive to do for you. By implementing this invaluable Event​ ​Optimization​ ​Roadmap​ with Omnience™, you will create a measurable navigation plan that sets your event up for success.

Our goal is to create an event that stands out from the crowd through professionalism, optimization and commitment. Our event execution professionals will lead you through your entire event process flawlessly, so let the journey begin!

How optimized is your event? Let us help you navigate your way to achieve better results, better ROI, better attendee satisfaction and so much more!

For more information on how to exceed expectations of your event’s attendees, contact us today!

Talk to Omnience Today

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