Category Archives: Marketing Event Trends and News

Appreciate Your Event Administrators

Make Every Day National Administrative Appreciation Day! A successful event is nothing but thousands of details perfectly aligned to give guests a carefree experience. Behind all those details are the event administrators who handle each scheduling conflict, budgetary choice, and registration hiccup. This year, April 25 is National Administrative Professionals Day, giving everyone in the […]

2018 is all Ultra Violet

Incorporating the Color of the Year into Your Events Color forecasts are based on design and psychology, and they can be invaluable resources when it comes to making decisions about marketing, branding, design, and event planning. The Pantone Color Institute predicts global color trends to utilize the powerful emotions behind our perceptions of color. This […]

Have Questions About GDPR Compliance? We Have Answers.

Preparing for General Data Protection Regulation (GDPR) Changes Part of the modern events industry is knowing who should be there and who actually was there, down to every demographic they belong to. To better understand your clients, you might collect data about their ages, preferences, and locations. To communicate with them you might ask for […]

How to Incorporate Big Brands Into Your Events

Celebrate Coca-Cola Founder’s Day by incorporating it into your events! As the most recognized trademark in the world—recognized by a staggering 94% of the world’s population according to Business Insider—Coca-Cola is a marketing success like no other. Since March 29th marks the anniversary of the day a pharmacist in Atlanta, Georgia, whipped up the first batch […]

Top 10 Ways to Make Your Meetings Green

Yes, going green is trendy right now, but it is also an important way we can all use our scope of control to impact our environment as little as possible. In our industry, we have a unique opportunity to plan meetings that will be friendly to the environment, hopefully inspiring others to apply these principles […]

Top Influential Female Leaders in the Event Industry

March is Women’s Month. The roles women play in the events industry have come a long way, and now female leaders are on the forefront of meeting and event management. From entrepreneurs who are looking forward in how we use tech to plan our events, to women who want to use events to create a […]

Using the Five Senses of Citrus in Your Event Design

Let Omnience™ get your creative juices flowing with Citrus! If your events have been feeling a little dull lately, a little citrus will brighten them right up. Incorporate touches of citrus throughout your decor, drinks and more to perk up your event and create a treat for the senses that is sure to impress your attendees. […]

Black Historic Venues to Host Your Next Meeting

Check out these amazing black history influential venues for your next event! February is Black History month, so why not incorporate this part of our American history into your next corporate event! If part of your leadership team is African American or your company’s history stems with African American roots, planning your next event at […]

Top 7 Tips For a Happy and Healthy Conference Experience

Event professionals are a different breed of people; they never stop moving, are constantly on the go and love the excitement that their travels bring. Some people hear the word “conference” and cringe, while the event professional feels their heart start to race and their toes tingle. This is their time to shine! But with […]

Successful New Year Planning for Event Professionals

It’s a new year, which means new events to come! Making 2018 a successful year for events may seem like a daunting task at first, but we know just how to get started. So, if you’ve been wondering how to plan for a successful new year, start with creating great meetings. Revamp your B2B marketing […]