Category Archives: Marketing Event Trends and News

Marketers: Connect the dots between content and events

Marketers: Connect the dots between content and events What if you had an event and few showed up? You’d look for reasons, of course. Here are a few clues you might uncover: Your promotions didn’t resonate with the audience. Invitees were not “hooked” by the dull, uninspired agenda. Your past events failed to impress attendees, […]

Keep your meetings focused on one goal

An excellent post recently at Event Manager Blog, 5 Principles to Make Every Minute of Your Meeting Count, hit the mark on a major planning sin I’ve often seen at events of all types and sizes: Trying to do too much. “Most meeting schedules are crammed from minute one to the last second,” wrote guest […]

Two Big Myths About Green Meetings

It’s time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true. I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to speak to a room […]

Event hosts: Steal some technology ideas from the entertainment industry!

Recently I posted a rave review of my pre-opening visit to Atlanta’s new College Football Hall of Fame. The venue creates fascinating interactive experiences using RFID technology supplied by Omnience partner Stark RFID. The CFHOF was a real eye-opener for me. It vividly demonstrated how imaginative uses of RFID can engage attendees personally. Thanks to […]

Utilising your delegates’ devices to drive interactivity

This week, we are featuring a guest blog written by Dean Ronnie, a UK-based marketing professional working for Miromedia on behalf of Conference Care. At events today, it is increasingly getting harder and harder to capture people’s attention. Time is precious and even if someone is attending your event, that’s not to say you will […]

How green is your meeting?

I didn’t know that the average conference attendee generates more than 20 pounds of waste per day, four times what the same person would generate at home. I didn’t know that an attendee’s water usage, on average, is triple that of a home resident. But now I know – thanks to my colleague Allyson Wagner, […]

Mobile apps can outlive your meetings

In a recent post (“Mobile Devices: Friend or Foe at Your Events?”), I noted the meeting industry’s debate on how to deal with attendees distracted by their smartphones. The best way to address this situation, I opined, is to use mobile as a channel that’s reinforcing the speakers instead of competing with them. In May, […]

Mobile devices: friend or foe at your events?

Picture this: At one of your key marketing events, the speaker is building an air-tight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You scan the audience, expecting to see rows and rows of people eagerly awaiting the […]

What happens when a crisis “attends” your event?

Photo credit: Kelly Shur Last week, I went to Orlando to meet clients for a pre-event site visit. I knew that with airport and car rental hassles in two cities, flying would only save me an hour over driving, so I opted to drive. Then I decided to leave at 11:00 a.m. instead of early […]

B2B marketers: The meetings industry has a message for you!

A news report last week in Smartmeetings.com made my day. The headline: Industry Unites for Push to Extol Benefits of Face-to-Face Meetings At the Professional Convention Management Association’s Convening Leaders event in Boston, the Meetings Mean Business coalition kicked off a $500,000 campaign to call attention to the substantial value of face-to-face events (Tweet This). […]