Two Big Myths About Green Meetings

IBM-Event-Connect

It’s time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true.

I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to speak to a room full of both meeting planners and suppliers. Given my involvement with the Green Meetings Industry Council (GMIC), which was discussed in an earlier blog, I spoke about the importance of green meetings. While GMIC has provided easy access to the tools to help make a green meeting vision into a reality, I still sense hesitation amongst industry professionals so I’ve identified, with the help of my friends from GMIC, two big myths about green meetings.
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Introducing a new Omnience/IBM solution for private social networking at events

IBM-Event-Connect

Events excel by combining learning with networking. That’s why event sponsors look for ways to encourage attendee engagement – with the event sponsor’s team and with other attendees.

Event managers tell us they have lacked collaboration technology to encourage private social networking before, during and after major conferences and events. Typically, their existing networking tools do not integrate well with event management software and can only link to personal networking sites.

True, you’ll find plenty of mobile apps for event attendees on the market, and many claim to have great social networking capabilities. But most apps suffer from two pitfalls: (more…)

The Path to Event Excellence [INFOGRAPHIC]

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Putting on a great event takes a ton of hard work. The work starts long before the event opens and continues long after the event ends. Throughout, there are a zillion or so activities to perform, chunks of information to analyze, and decisions to be made.

At Omnience, we call this the Plan-Manage-Measure cycle.  On our website, an overview of the cycle explains it in 424 words, followed by a deeper dive of almost 1,400 words.  It occurred to me, what if our website visitor has just a minute or so to grasp what we’re doing? How can we visually portray what’s going on?

So our new infographic, “The Path to Event Excellence,” was born today to show how Ontrac event technology improves the experience for the event team and for attendees. Check it out. Event planners and owners, you’ll see yourself on left side of the path. Your attendee is on the right side.

 

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Event hosts: Steal some technology ideas from the entertainment industry!

RFID

Recently I posted a rave review of my pre-opening visit to Atlanta’s new College Football Hall of Fame. The venue creates fascinating interactive experiences using RFID technology supplied by Omnience partner Stark RFID.

The CFHOF was a real eye-opener for me. It vividly demonstrated how imaginative uses of RFID can engage attendees personally. Thanks to the RFID chip in my necklace badge (a.k.a “credential”), the entire venue “knew” me. Wherever I went, one piece of personal information my favorite college football team triggered another fun digital experience. For example, this one:

CFHOF is just the latest in the attractions and entertainment industry to exploit RFID’s potential.  Music festivals, such as Bonnaroo, are finding great applications for the technology, too. (more…)

Utilising your delegates’ devices to drive interactivity

dean-ronnie

This week, we are featuring a guest blog written by Dean Ronnie, a UK-based marketing professional working for Miromedia on behalf of Conference Care.

At events today, it is increasingly getting harder and harder to capture people’s attention. Time is precious and even if someone is attending your event, that’s not to say you will have their full attention.

Face-to-face events are a great way for people to engage with your brand, but advancing technologies mean there are ever more ways for people to become distracted. The majority of your attendees will be carrying smartphones, tablets or laptop computers, all of which are devices distracting. The key to getting maximum attendee engagement though is to utilise these devices to your advantage. Once you are done with venue finding, you should then consider the technology you can employ to make use of the devices your attendees will be carrying.
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Technology makes you a game-day star at the new College Football Hall of Fame

Jack Tyson, VP of Sales and Marketing of Stark RFID, and Casey Cote, CEO of Omnience

Note to meeting planners, football fans, and technology freaks: For a “Wow!” experience, put Atlanta’s new College Football Hall of Fame on your must-visit list.

The football-shaped building doesn’t open until this weekend, but I had the good fortune to get a preview tour this week.

Let me give you a glimpse of the fun in store for you—and hopefully, your family and clients, too.  After getting my RFID-chip-enabled entry credential, game day started!  I walked through the simulated tunnel into what the Hall of Fame’s president calls “a big, crazy football playground. “ (more…)

How green is your meeting?

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I didn’t know that the average conference attendee generates more than 20 pounds of waste per day, four times what the same person would generate at home. I didn’t know that an attendee’s water usage, on average, is triple that of a home resident.

But now I know – thanks to my colleague Allyson Wagner, who assists Omnience clients with meeting planning, site logistics and sustainability initiatives. She serves on the board for the Atlanta Chapter of the Green Meetings Industry Council (GMIC) and is GMIC’s immediate past president.

Yes, Allyson has raised my eyebrows on what it means to implement green meeting practices.  GMIC, along with the Convention Industry Council’s Accepted Practices Exchange (APEX) and ASTM International (a standards-making body), worked several years to build environmental standards for sustainable meetings. The result, published last year, is the ASTM Standards for Green Meetings.
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Does your sales force need more face time with buyers? 15 ways to use technology.

problem

Recently I was interviewed by Meeting Pros Radio on how technology is reinventing event management. And I mentioned that technology-assisted processes can jump-start-and shorten-the sales cycle.

Actually, the term “sales cycle” is rapidly becoming a relic of the past. “Buying cycle” and “Buyer’s journey” more accurately depict how sales really happen in modern times.


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Keep asking ‘what’s the problem?’ for smarter meetings

problemMarketing-oriented blogs, I’ve found, often are gold mines of inspiration and general business advice transcending multiple job functions.

This week I discovered Jeffery Slater’s blog, “momentslater. ” Marketing teams, he writes in his post “Skipping to Tactics,” tend to immerse themselves in working on tactical executions before they’ve fully agreed on what problem they’re trying to solve. (more…)

Mobile apps can outlive your meetings

gears

In a recent post (“Mobile Devices: Friend or Foe at Your Events?”), I noted the meeting industry’s debate on how to deal with attendees distracted by their smartphones. The best way to address this situation, I opined, is to use mobile as a channel that’s reinforcing the speakers instead of competing with them.

In May, David McMillin of the Professional Convention Management Association posted an excellent story focusing on a recent survey about meeting planners’ usage of mobile apps at events.  Of the meeting planners responding to the survey, 42% had never included an app in their budgets. (more…)

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