Omnience

closes the loop in the
event management cycle

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In honor of Flashback Friday: Does the C-Suite see the value of marketing #technology? #MMBusiness http://t.co/KYYyqc4euX
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Great read from .@charrington_28 http://t.co/cMNjy45qvJ @BizBash
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MT: @SuccessfulMtgs Big data, big advantages: report from a #GBTA2014 panel #eventprofs #meetingprofs http://t.co/oFn9iLn4dl
Omnience @Omnience
Welcome to Twitter! RT: .@meetingsmeanbiz Excited to be posting our first tweet! Follow us here for all news regarding #meetings &...
Omnience @Omnience
Welcome to Twitter! RT: @meetingsmeanbiz Excited to be posting our first tweet! Follow us here for all news regarding #meetings & #events...

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From The Blog

Does your sales force need more face time with buyers? 15 ways to use technology.

problem Recently I was interviewed by Meeting Pros Radio on how technology is reinventing event management. And I mentioned that technology-assisted processes can jump-start-and shorten-the sales cycle. Actually, the term "sales cycle" is rapidly becoming a relic of the past.  "Buying cycle" and "Buyer's journey" more accurately depict how sales really happen in... Read More

Keep asking 'what's the problem?' for smarter meetings

problemMarketing-oriented blogs, I've found, often are gold mines of inspiration and general business advice transcending multiple job functions. This week I discovered Jeffery Slater's blog, "momentslater. " Marketing teams, he writes in his post "Skipping to Tactics," tend to immerse themselves in working on tactical executions before they've fully... Read More

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