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From The Blog

Marketers: Connect the dots between content and events

Marketers: Connect the dots between content and events What if you had an event and few showed up? You'd look for reasons, of course. Here are a few clues you might uncover:
  • Your promotions didn't resonate with the audience.
  • Invitees were not "hooked" by the dull, uninspired agenda.
  • Your past events failed... Read More

Does one of your biggest budget items need a makeover?

Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That's... Read More

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