As every event sponsor knows, a meeting's effectiveness depends significantly on how well the meeting's sponsor follows up with attendees. In the old days, maybe that meant sending attendees a binder of session summaries and transcripts. Circa 1990, we started emailing PowerPoint presentations instead. In today's totally connected world, meeting PPTs and videos can live on your website. That's all fine and good, but the downside... Read More
Last week's blog focused on how marketers can justify events in their 2014 budgeting. We suggested pointing out to top management that marketing events are the most powerful form of content marketing. Content development and distribution, surveys show, is garnering a growing share of the marketing budget. Content marketing is the practice of getting appropriate types and amounts of information to prospective buyers in a... Read More
We'd love to help you fill the chairs, manage logistics, track the resulting sales, and maximize the value of every marketing event.