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Does one of the biggest items in the marketing budget need a makeover? #Marketingprofs #Eventprofs
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In-person events is a popular content type across all product life cycle stages, say #marketingprofs @ B2B tech firms
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From The Blog

Does one of your biggest budget items need a makeover?

Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That's... Read More

Keep your meetings focused on one goal

focus An excellent post recently at Event Manager Blog, 5 Principles to Make Every Minute of Your Meeting Count, hit the mark on a major planning sin I've often seen at events of all types and sizes: Trying to do too much. "Most meeting schedules are crammed from minute one... Read More

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We'd love to help you fill the chairs, manage logistics, engage attendees, analyze results, and maximize the value of every event.