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C-suite wants proof that their investment in marketing has value. See how to measure #events here:
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Have a tough #CFO that comes down on marketing #events pretty tough? We've got something that might help. [VIDEO]
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Did you know: Biz travelers are 2x as likely to convert prospects into customers w/ an inperson meeting than without?
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Great insight from @gregoates - #MMBusiness RT @skift Report: This Is What the Future of Conventions Looks Like
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#Eventprofs remember the days when you could get a budget approved w. claiming to “build brand awareness”? [VIDEO]

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From The Blog

Just for you: A short video with a BIG idea

Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as "building brand awareness" and "generating leads"? Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing. In-person events, of course, are no exception. Management will demand metrics on how similar events have performed in the past, and the plan... Read More

Two Big Myths About Green Meetings

IBM-Event-Connect It's time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true. I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to... Read More

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