Recently I was interviewed by Meeting Pros Radio on how technology is reinventing event management. And I mentioned that technology-assisted processes can jump-start-and shorten-the sales cycle. Actually, the term "sales cycle" is rapidly becoming a relic of the past. "Buying cycle" and "Buyer's journey" more accurately depict how sales really happen in... Read More
Marketing-oriented blogs, I've found, often are gold mines of inspiration and general business advice transcending multiple job functions. This week I discovered Jeffery Slater's blog, "momentslater. " Marketing teams, he writes in his post "Skipping to Tactics," tend to immerse themselves in working on tactical executions before they've fully... Read More
We'd love to help you fill the chairs, manage logistics, engage attendees, analyze results, and maximize the value of every event.