In a September post, "Face-to-Face Meetings Build Trust - and Your Brand," Chuck Jones made the point that face-to-face events are essential in the world of B2B marketing. They give prospects the opportunity to interact with your people and experience your company. Let's examine the relationship of webinars to face-to-face events. A decade ago, many meeting planners feared that webinars might undermine the need for in-person... Read More
As every event sponsor knows, a meeting's effectiveness depends significantly on how well the meeting's sponsor follows up with attendees. In the old days, maybe that meant sending attendees a binder of session summaries and transcripts. Circa 1990, we started emailing PowerPoint presentations instead. In today's totally connected world, meeting PPTs and videos can live on your website. That's all fine and good, but the downside... Read More
We'd love to help you fill the chairs, manage logistics, track the resulting sales, and maximize the value of every marketing event.