Kudos to Dr. Cathy Key for a superb article ("Are you an Event Planner or an Event Doer?") published recently by Event Manager Blog.
"Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing," she wrote. "But the danger...
Marketers: Connect the dots between content and events
What if you had an event and few showed up? You'd look for reasons, of course. Here are a few clues you might uncover:
- Your promotions didn't resonate with the audience.
- Invitees were not "hooked" by the dull, uninspired agenda.
- Your past events failed...