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Which of these 3 strategies do you use to deal with mobile devices at #events?
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Own the strategy for using technology tools before they are deployed #eventprofs
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3 ways to deal with mobile users at your events #meetingprofs
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The changed behavior of B2B buyers limits data value:

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From The Blog

Mobile devices: friend or foe at your events?

Mobile devices: friend or foe at your events? Picture this: At one of your key marketing events, the speaker is building an air-tight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You... Read More

Does the C-suite see the value of marketing technology?

marketing-technology-culture Illustration courtesy Scott Dylan
Jason Stewart, VP of Demand Generation at ANNUITAS, wrote an intriguing article discussing whether the CIO or the CMO should own marketing technology. Marketers, he noted, are collecting staggering amounts of information from a... Read More

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