Marketers: Connect the dots between content and events
What if you had an event and few showed up? You'd look for reasons, of course. Here are a few clues you might uncover:
- Your promotions didn't resonate with the audience.
- Invitees were not "hooked" by the dull, uninspired agenda.
- Your past events failed...
Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets.