As 2014 comes to a close, a big question remains for event professionals: What are the big meeting trends for 2015? Omnience asked some of the leading experts in the industry to share their thoughts on 2015 meeting trends and here are their top trends. 1. Data Liz King - CEO, Chief... Read More
Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as "building brand awareness" and "generating leads"? Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing. In-person events, of course, are no exception. Management will demand metrics on how similar events have performed in the past, and the plan... Read More
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