Category Archives: Emerging Technologies

Event hosts: Steal some technology ideas from the entertainment industry!

Recently I posted a rave review of my pre-opening visit to Atlanta’s new College Football Hall of Fame. The venue creates fascinating interactive experiences using RFID technology supplied by Omnience partner Stark RFID. The CFHOF was a real eye-opener for me. It vividly demonstrated how imaginative uses of RFID can engage attendees personally. Thanks to […]

Utilising your delegates’ devices to drive interactivity

This week, we are featuring a guest blog written by Dean Ronnie, a UK-based marketing professional working for Miromedia on behalf of Conference Care. At events today, it is increasingly getting harder and harder to capture people’s attention. Time is precious and even if someone is attending your event, that’s not to say you will […]

Technology makes you a game-day star at the new College Football Hall of Fame

Jack Tyson, VP of Sales and Marketing of Stark RFID, and Casey Cote, CEO of Omnience Note to meeting planners, football fans, and technology freaks: For a “Wow!” experience, put Atlanta’s new College Football Hall of Fame on your must-visit list. The football-shaped building doesn’t open until this weekend, but I had the good fortune […]

Does your sales force need more face time with buyers? 15 ways to use technology.

Recently I was interviewed by Meeting Pros Radio on how technology is reinventing event management. And I mentioned that technology-assisted processes can jump-start-and shorten-the sales cycle. Actually, the term “sales cycle” is rapidly becoming a relic of the past. “Buying cycle” and “Buyer’s journey” more accurately depict how sales really happen in modern times.

Mobile apps can outlive your meetings

In a recent post (“Mobile Devices: Friend or Foe at Your Events?”), I noted the meeting industry’s debate on how to deal with attendees distracted by their smartphones. The best way to address this situation, I opined, is to use mobile as a channel that’s reinforcing the speakers instead of competing with them. In May, […]

What you should know about “next-gen SMM”

Readers of this blog know that Omnience regularly “beats the drum” for our manifesto: make events earn their keep.Top management should require every event in an organization’s event portfolio to have measurable goals. For example, management might require achievable ROI goals before marketing events can be approved. Likewise, approval of a training event might require […]

Technology to make your event planning smarter

A few years ago, an executive of a very large company arrived at a big-city hotel to speak at a sales event sponsored by his company. Perusing the “Today’s Events” sign in the hotel lobby, he was chagrined to discover that his company was hosting two events at the hotel that day—both addressing the same […]

Does the C-suite see the value of marketing technology?

Illustration courtesy Scott Dylan Jason Stewart, VP of Demand Generation at ANNUITAS, wrote an intriguing article discussing whether the CIO or the CMO should own marketing technology. Marketers, he noted, are collecting staggering amounts of information from a host of technologies-marketing automation, CRM, web analytics, and the list goes on and on. But a study […]

The Evolution of Event Apps

Once upon a time, a company’s website was simply a brochure. A slightly differently-sized, scrollable brochure split into different pages. If you were lucky, you could find a phone number and perhaps an email address to contact a human. As we inched toward Web 2.0, expectations for interactivity leapt forward. Visitors expected searchable content, filter-able […]

A ready-to-be true story: How RFID helped your company improve event ROI

This is the second in our two-part look into how RFID technology can add value to face-to-face events. In the last blog post, we briefly traced the history of RFID and listed some popular applications. Now let’s look at RFID’s potential for meetings and its key role in bridging the online/offline measurement gap. So let’s dive in […]