ATLANTA & GREENVILLE, SC – Feb. 20, 2014 – Omnience Inc., the global leader in integrated event management technologies, and Stark RFID, an integrator of enterprise-level RFID solutions, today announce a long-term strategic and exclusive go-to-market relationship that will enable development of proprietary systems to more seamlessly track and measure the ROI of portfolios of large-scale marketing events, while creating efficiencies for corporate partners.
The new partnership will allow the companies to better serve its mutual customers by integrating real-time event attendee RFID tracking data into Omnience’s proprietary tools that report on engagement. Together the technologies deliver big data in a meaningful way to large, Fortune 100 corporations which desire holistic visibility into the activities of event participants. Essentially, Stark RFID’s customized software and hardware plus Omnience’s technology closes the loop in measurement.
“Partnering with Stark RFID allows us to jointly develop the next generation of full-scale event management and analytic tools for our customers,” says Casey Cote, president of Omnience. “By leveraging Stark RFID’s ability to provide interactive experience and collect feedback from audiences with Omnience’s core event management and opportunity measurement, we will provide our clients a unique view into their customers’ behavior and buying patterns. The wealth of engagement information generated at person-to-person events – social, sentiment, experience – allows us to measure attendee’s levels of interest, their opinions of the solution and predict their likelihood to buy.”
“Omnience has an impressive 30-year history operating large-scale events and sophisticated corporate clients, so this partnership is a perfect marriage,” says Lance Burnett, president of Stark RFID. “By working together, the companies can create even richer and more customized tools to deliver data, exposing cost-effective ways to improve customer satisfaction and increase ROI. Stark RFID has grown an impressive client list very quickly in the event and venue management area. Building on our long-term experience and knowledge in the RFID industry, we have created unique solutions and provided valuable insights to venue and event managers like the Atlanta Braves, Georgia Aquarium, Stadiums and highly recognized sporting events. By working with Omnience, we will bring this value to some of the most sophisticated corporate events, and we are excited.”
“With budgets continually being scrutinized, CMOs need to demonstrate the business value of their meetings and events,” Cote continued. “Omnience will leverage Stark RFID’s data and experience information with our analytics to provide executive intelligence and lead scoring to optimize the sales process.”
Since 1983, Omnience™, formerly known as Meeting Consultants, has been the global leader in marketing event management solutions. By focusing on driving revenue, not just controlling costs, the company has become a key partner for Fortune 500 companies. The company’s technology and service offerings encompass a range of tools and expert services designed to deliver key information to executives across a global event portfolio. Services from Omnience include meeting logistics, registration management, housing and room block management, exhibit and event management, surveys, lead tracking and event analysis and reporting. Discover how Omnience can help measure and track marketing event ROI at omnienceevents.com.
About Stark RFID
Stark RFID is a single-source RFID application developer and technology integrator based in Greenville, SC. The company markets its customized integrations of software and RFID hardware in a range of markets, including event management, industrial goods, consumer goods, and medical devices and pharmaceuticals. These enterprise-level RFID solutions combine automatic data capture consulting with RFID application development and hardware to improve productivity, inventory control and customer service. For more information, visit starkrfid.com.