Pioneer in Managing Smarter Marketing Events Focuses on ROI
ATLANTA – June 4, 2013 – Meeting Consultants Inc., the global leader in integrated event management solutions for corporate marketing events, announces its name change to Omnience™ and launches its new brand and corporate website at omnienceevents.com. For 30 years, the management company has specialized in producing large-scale marketing events hosted by multi-billion dollar, B2B companies.
“We help CMOs of Fortune 500 companies realize the full revenue potential of their marketing events,” says Casey Cote, president. “The rebranding of our company to Omnience reflects our experience building tools and managing events with return on investment, not just cost controls, as our goal.”
A new brand campaign will position Omnience as the only company focused on the unique needs of marketing events, offering actionable intelligence about events, costs, leads and sales. The company offers personalized customer service and logistics supported by the latest technology. It has also developed custom marketing event technology solutions that improve the efficiency and track the revenue produced by clients’ marketing events.
“With budgets continually being scrutinized, CMOs need to demonstrate the business value of their meetings and events,” Cote continued. “Omnience supports every aspect of the meeting experience, from pre-planning to post-event, creating clear business analytics to measure and improve ROI.”
The company offers the following case study as an example: Corporation X spent $517,000 on a marketing event last year. With help from Omnience, the client was able to identify revenue opportunities of $20.4 million from qualified leads at the events. Software tracked the leads over the following months, and when $10.3 million in contracts were eventually signed, they were able to attribute the revenue back to the event, reporting a 20:1 ROI. Based on this success, the CMO plans to repeat the event this year, and replicate it in five additional sales regions.
The new company name derives from the Latin “omniscient,” the roots of which mean “all” and “knowing,” reflecting how Omnience services allow CMOs and marketing managers to have a full view of the impact of their events on their business. The name also conjures words like science and experience. The sleek and distinctive logo includes the tag “Smarter Marketing Events”.
“We have consistently exceeded the expectations of our clients, from global enterprises to independent planners, for more than 30 years. The scope of our projects is one indicator of our capabilities; our registration systems handled more than 10,000 events last year, with 207,000 registrations in 38 languages,” says Cote.
“Looking ahead, we will be launching comprehensive software products that can attribute specific sales to specific marketing events, so stay tuned,” adds Cote.
Since 1983, Omnience, formerly known as Meeting Consultants, has been the global leader in marketing event management solutions. By focusing on driving revenue, not just controlling costs, the company has become a key partner for Fortune 500 companies. The company’s technology and service offerings encompass a range of tools and expert services designed to deliver key information to executives across a global event portfolio. Services from Omnience include meeting logistics, registration management, housing and room block management, exhibit and event management, surveys, lead tracking and event analysis and reporting. Discover how Omnience can help measure and track marketing event ROI at omnienceevents.com.
EDITORS’ NOTE: Logo caption: With the new tagline “Smarter Marketing Events”, Meeting Consultants unveiled new name, logo and website, omnienceevents.com.