Successful events are anchored by thoughtful, strategic event design that incorporates the theme, mission and key objectives. Once defined, weaving these pillars within all the event planning efforts – and looking back throughout the planning cycle to ensure continued alignment with these – is critical. From the website to curriculum design and on-site signage, to pre-event messaging, networking and hands-on activities –- maintaining consistency in incorporating these design pillars will provide uniform messaging and a holistic attendee experience.
