Just for you: A short video with a BIG idea

Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as “building brand awareness” and “generating leads”?

Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing.

In-person events, of course, are no exception. Management will demand metrics on how similar events have performed in the past, and the plan to show value in the future.

That’s the framework for a powerful short story Omnience just produced in our new video. Watch what happens when a CMO is “thinking big” in her budget – and needs help with measurable results to show management. Hint: CFOs don’t like big surprises!

Casey Cote

Casey Cote is the Chief Executive Officer for Omnience. Joining the company in 1995, Casey established its strategic direction as the industry leader in marketing event management and a technology innovator. He launched initiatives that made the company a pioneer in applying technology to the challenges of managing a large portfolio of events. Casey is also actively involved in managing customer relationships, seeking out partners and acquisitions, and directing the company’s expansion into new markets. Previously, Casey managed forecasting and budgets at Sprint.

More Posts