Kudos to Dr. Cathy Key for a superb article (“Are you an Event Planner or an Event Doer?”) published recently by Event Manager Blog. “Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing,” she wrote. “But the danger with all of this doing is that […]
Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much of it isn’t being spent wisely, […]
Remember the uproar over federal agencies hosting boondoggle meetings? Recently, the Washington Post reported the aftermath of the executive branch’s crackdown on travel and conference expenses. Anyone desiring to attend a meeting of any kind faced massive roadblocks to approval. “Conference” and “travel” became dirty words. Those who won approval to attend local training sessions […]
Did you watch President Obama’s State of the Union address last night? I did, but I’m not going to get into what he said. Rather, this post was prompted by a story I read yesterday on Yahoo: “Why Obama’s State of the Union still matters in the Twitter era.” The story makes the point that […]
At Omnience, we love seeing our employees involved in the event industry outside of work. In previous posts we’ve shared Allyson Wagner’s commitment towards greener meetings. This week, we’re featuring a post from our own Chris Bonnett, who is heavily involved with Hospitality Industry Professionals (HIP) Atlanta. Learn more about his involvement in the organization. […]
