2018 is all Ultra Violet
Incorporating the Color of the Year into Your Events
Color forecasts are based on design and psychology, and they can be invaluable resources when it comes to making decisions about marketing, branding, design, and event planning. The Pantone Color Institute predicts global color trends to utilize the powerful emotions behind our perceptions of color. This year, Pantone has named Ultra Violet as Color of the Year – a title that will launch this specific hue into the spotlight for event design in 2018.
Pantone describes Ultra Violet as “inventive and imaginative,” suggesting the “mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.” They also reference the cultural connection to artistic creativity and the musicians Prince, David Bowie, and Jimi Hendrix who often gravitated towards this deep purple. It is a color of confidence, connection, and non-conformity. Color psychology supports this association, as most people relate purple to creativity, imagination, and even mysticism.
When it comes to incorporating the hottest color of the year into your event planning, Ultra Violet is adaptable to various settings and pleasing to the eye. Here are some ideas for showcasing this trendy purple.
Use It as an Anchor Color
Embrace the versatility of Ultra Violet and build a color palette that communicates the atmosphere of your event. Pairing Ultra Violet with smokey purples, greens, and blues, this Purple Haze palette by Pantone is effortless and modern but still feels classic.
We encourage you to explore these color palettes on your own and create a unique combination for your event, whether it is a cocktail reception, awards dinner or just marketing collateral for promotional pieces.
For an event with more zest and energy, pairing Ultra Violet with gold, orange, and bright pink creates a vibrant color story. The Attitude palette opts for bright and cheery warmth, perfect for a citrusy or tropical event. These colors create a bold statement of excitement and high energy environments.
Develop your own individualized color mixes. Imagine and invent. Experiment and express, leaving your own color mark on your events.
Lean Into Luxe
The luxurious and royal associations with deep purple are even more pronounced in a dreamy fabric. Adding swathes of silk drapery or picking out velvet furniture in Ultra Violet will enhance a sophisticated atmosphere. Finishing touches in metallics up the space even more and pop against the dark purple.
Take advantage of the plethora of purple cocktail options and create a signature cocktail or zero-proof drink that will beg your guests to snap a pic. Ingredients like Chambord, lilac syrup, and violet syrup will add the perfect purple tint.
Mother nature has been a fan of Ultra Violet a lot longer than it has been trendy, as seen in the various flowers you can find sporting dark purple petals. Anemones, Alliums, Delphiniums, Hydrangea, Carnations, Tulips, Crocuses, and of course Violets all come in Ultra Violet shades.
There is something inherently fun about food in an unexpected color like purple. Purple potato chips are a perfect snack for meetings, while purple cauliflower soup or pasta colored with beet juice is a hearty and lively addition to a dinner event. Of course, you could always opt for a candy bar filled with purple popcorn, rock candies, macarons, and treats for a sweet pop of color.
Of course, incorporating the Color of the Year is only the beginning of planning an event that will fill seats and build your revenue. From event promotion planning, venue negotiations, registration staffing, housing management, VIP services, networking tactics, and more, Omnience can ensure your next event not only looks brilliant but meets your goals and enhances your reputation. Contact us to discuss how we can help you excel in your next event.