Social Media At Your Event
Best Practices, Strategies and Ideas for 2019
June seems to be the month of social media, and we are here for it in a big way. On June 21st, 2019, the world of social media celebrated Selfie Day, and internet denizens took it seriously: the variants of #SelfieDay had over 546,000 posts by June 17, 2019! At the end of the month, we will come upon the colossal World Social Media Day on June 30, so this is a perfect time to reflect on the changing role of social media at events.
It’s not a secret that social media is a vital part of marketing, so of course it has a place at the table at any event. However, simply putting out a hashtag isn’t going to cut it for today’s audience of digital natives. To really impress your guests and get the most bang for your social media marketing efforts, you will need to put some thought into the best social media positioning for your event.
Facebook, Twitter, Instagram, LinkedIn – Where To Post for your event?
When choosing platforms to highlight, first consider your social media data, your event demographic, and your message. Yes, it can be tempting to spread out over every platform, but this can actually dilute your brand. Instead, consider where your users are spending their time and where they will be most likely to pay attention and post. After using social media campaigns across those platforms to promote ticket sales and incentivize attendance, continue the fun of participation at your event!
How can you take advantage of each platform’s unique positioning and culture? Here are a few tips for integrating each into your next event:
Decided on Twitter for your Event? Just Tweet it!
Short and concise with lots of focus on hashtags, we love that Twitter is the most direct form of social media. Twitter should be a standard platform in your marketing plan, especially if you are looking for an international audience; 80% of Twitter users aren’t American.
- Actively retweet your speakers and VIPs along with trending hashtags from your event. A fun way to incentivize this is by having individuals check in at your event.
- Take advantage of Twitter’s targeted advertising to get your message in front of the audience you want.
- Use “Click to Tweet” as a call to action for users to share event information, or even their registration confirmation, to build up some industry #FOMO.
Using Instagram at your Event? Do It For The Gram!
Modern events are filled with visual design elements and interactive experiences that are just begging to be shared—and Instagram is the place for it.
- Instagram is a great platform for photobooths and selfie spots! Make sure to include cute props for your participants that include your event hashtags and branding.
- Incentivize use of your hashtags by creating a scavenger hunt. Guide your attendees through all the highlights of your event by participants take a picture with an object at the event (or in a specific location), tag your event, and/or share their location at the event to be eligible for a prize.
Dedicated to Facebook for your event? Same Facebook, New Features
Facebook can be a powerhouse for campaigning and advertising prior to your event. Everyone knows how to create posts, but some newer features are picking up in popularity.
- One of our favorite ways to utilize Facebook for events is livestreaming. Announce some live videos when registration opens to build up some hype, and livestream from the event itself. You can even hand it over to one of your VIP guests to get their perspective of the event.
- Facebook stories are gaining ground, and this is a great place for reminders, announcements, and hyping up your attendees.
Trying out Snapchat: More Than Puppy Face Filters
If your event is skewed to the younger demographic, Snapchat can be a great platform for your event! Once a more person-to-person form of social media communication, the application is turning heads with its new filters and games. A little bit of preparation can result in engaging posts.
- Create a filter for your event that expresses your message, theme, and culture so attendees can share it across platforms.
- AR filters and geolocation filters are fun ways for attendees to show their location.
- Build up the excitement leading up to the event with stories featuring behind-the-scenes videos and interviews with speakers.
Don’t Forget YouTube in your event strategy!
We might overlook YouTube as part of the event marketing plan, but that would be a big mistake. Since 95% of Instagram users also use YouTube, followed by 91% of Facebook users, this is a perfect chance to create a consistent brand story across these platforms.
- Post longer video content during the course of the event, such as speaker highlights.
- Offer a recap or share entertaining videos of the event, such as notable experiences.
Finally, at the conclusion of your event, you can use apps such as Storify and Ripl to create digital narratives. Digital storytelling, a.k.a. “Stories” are the newest addition to the social media game. By carefully curating photos of your event, in addition to select video, you can create a story that will give viewers an awesome glimpse into the event—the ultimate goal being to increase the visibility of your campaign and increase attendees at your next event!
Best Practices For A Plugged-In Event:
- Lighting, lighting, lighting
Nothing encourages a good selfie more than amazing lighting. Consider ring lights or a spotlight.
- Charging stations
With all of the Instagram selfies being snapped, your guests will quickly be draining their batteries! Keep them at 100% with strategically placed charging stations.
- Catch all those posts
Follow our tips for keeping up with all the posts from attendees, from social media walls to geofences.
Social media can be a great tool before, during and after your event. Spectacular events require careful attention to detail and proper planning. We can alleviate the stress of event planning with our services.