How to Incorporate Big Brands Into Your Events
Celebrate Coca-Cola Founder’s Day by incorporating it into your events!
As the most recognized trademark in the world—recognized by a staggering 94% of the world’s population according to Business Insider—Coca-Cola is a marketing success like no other. Since March 29th marks the anniversary of the day a pharmacist in Atlanta, Georgia, whipped up the first batch of what he intended to be a “brain tonic” to cure headaches, we are sharing some information about Coca-Cola and how you can incorporate big brands it into your next event.
Interesting Coca-Cola Facts
Coca-Cola was invented in 1886 after John Pemberton had to devise a non-alcoholic version of his “Pemberton’s French Wine Coca.”
It wasn’t a big seller, so Pemberton sold the formula to Ada Candler, whose marketing genius turned the drink into a national brand within ten years. He had doctors recommend Coca-Cola for everything from exhaustion to depression.
Coca-Cola means “Delicious Happiness” in Mandarin, but the name came from the combination of cocaine and kola leaves.
Now the Coke company makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.
Coca-Cola and Your Next Event
Coca-Cola Soda Bar
Ditch the sad beverage dispenser and opt for a soda bar instead! Stock the bar with Coca-Cola, flavored syrups, and citrus garnishes for your guests to make their own unique concoctions.
Coke Float Bar
Or go all out with a Coca-Cola dessert drink bar, complete with ice cream for Coke floats. These are a simple and delicious treat that will bring back memories for all your guests, and the bar only requires some Coca-Cola, ice cream, and fun toppings. Make it as easy as you want.
Go Red and White
Adopt Coca-Cola’s red and white color scheme for a boost in warmth, friendliness, and excitement. According to color psychology, red is a powerful color and can grab attention. However, it is also a strong color, so pairing it with white—a much softer neutral—balances it out perfectly. Opt for a clean white palette with pops of red to bring some visual impact to your event.
Lean Into the Nostalgia
Coca-Cola’s golden marketing age was right around the 1950s, so you could lend a subtle nod to the era with stylized ‘50s accessories throughout your event. A soda shop theme would be easy to pull off and just whimsical enough to bring smiles to your guests’ faces.
Have a Coke today in celebration of their founding, and perhaps it will inspire you to make Coca-Cola part of your next event.
For more tips on how to incorporate big brands into your events, contact us today!