Level Up Your Event Interaction
Corporate Event Gamification Tips
Modern corporate meeting and event attendees are eager to interact and earn rewards, status, points, and achievements. This is more than gamer culture making its way into workspaces; reaching goals and receiving gratification taps into important factors for motivation. There are solid psychological principles behind guiding attendee behavior through games, and studies report that using game-based motivation raises engagement by 48% on average. Plus, many games can get attendees up and moving, which is also proven to boost focus and engagement.
More workplaces are incorporating elements of gamification into their strategies for driving interaction, goal setting, and teambuilding. The corporate meeting and event industry has followed suit with its own spin on gamification to help attendees learn more, network better, and connect more easily with sponsors. In honor of Crossword Puzzle Day, a game that engages your mind in serious linguistic acrobatics, the event professionals at Omnience ™ are sharing the best ways to introduce corporate event gamification—plus some mistakes to avoid.
Team Building and Networking
Of course helping your attendees know and trust each other is one of the easiest goals to meet using games. Updating a leaderboard as teams finish tasks is a great way to build motivation. Activities that require people to work together, such as building a bike for charity, can be tracked and tallied to give recognition to those who completed the most. Playing People BINGO lets participants mingle with purpose and learn more about their fellow attendees than they normally might by asking them to find people who match specific traits.
While there are lots of low-tech options to get your team talking, there are some exciting options for using cutting-edge technologies as well. Trivia stations that reward for the most correct answers will tap into attendees’ industry knowledge and give them something to socialize about. Apps like SCANVenger Hunt let you track performance, assign points, customize tasks that work toward your specific goals.
Classic structures that we all grew up with, like scavenger hunts and BINGO, make excellent games for interacting with sponsors and booths. They are simple, quick, and easy to complete, which makes them a low buy-in for attendees. Live social media walls can display photos and videos of attendees with sponsors, which can be voted on later. Encouraging attendees to post on their social media for a chance to win appeals to their sense of wanting to share as well, which creates more engaging events.
When the goal is corporate training, giving attendees ways of interacting with the material is an important part of adding to their long-term memory. Seeing information from others’ perspectives, considering questions about concepts, and building on others’ experiences all provide scaffolding for new information. Corporate event gamification can make educational segments more efficient and interactive.
Live polling and tracking tags on social media allow you to give instant feedback. Attendees can share their thoughts, personal stories, or questions for presenters to acknowledge. Presenters can use a Catchbox, a throwable crowd microphone, for increasing participation and incorporating some fun into a discussion.
- Know Your Goal And Design With That In Mind
There is nothing wrong with using a game element to just add some excitement, but if you want it to have a specific goal you must design it that way from the beginning. Whether your goal is to help attendees learn new material during corporate training or make it to every sponsor booth, consider what will keep them motivated.
- Know Your Audience
With corporate meeting and event experiences becoming so highly personalized, it is more important than ever to know your attendees. Consider what kind of games would appeal to them and what they would consider to be fun. If it isn’t fun, it won’t work.
- Plan Efficiently and Have a Back-Up Plan
Many games go wrong due to poor planning or execution. Whether the game is too complicated to be fun, or there are too many glitches in the software, work out all the wrinkles before unleashing your attendees. Make sure you have the budget to gather all necessary items, and you have a good understanding of the game’s flaws and possible backfires. Would attendees be tempted to cheat, and what would be the outcome? Is the focus on winning too strong and overpowering your goal?
- Don’t Overuse Gaming Elements
Don’t make the mistake of relying on games to make your event more fun—it won’t. You should build your event on a foundation of interesting presentations, exciting sponsors, and thoughtful planning. Save the games for when they will truly help you reach your goal.
Gamification in the corporate meeting and event industry is an exciting development that we know is just getting started. If you would like to design your next event with better engagement and educational outcomes, contact the event professionals at Omnience ™.