Marketers: Connect the dots between content and events What if you had an event and few showed up? You’d look for reasons, of course. Here are a few clues you might uncover: Your promotions didn’t resonate with the audience. Invitees were not “hooked” by the dull, uninspired agenda. Your past events failed to impress attendees, […]
An excellent post recently at Event Manager Blog, 5 Principles to Make Every Minute of Your Meeting Count, hit the mark on a major planning sin I’ve often seen at events of all types and sizes: Trying to do too much. “Most meeting schedules are crammed from minute one to the last second,” wrote guest […]
It’s time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true. I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to speak to a room […]
Recently I posted a rave review of my pre-opening visit to Atlanta’s new College Football Hall of Fame. The venue creates fascinating interactive experiences using RFID technology supplied by Omnience partner Stark RFID. The CFHOF was a real eye-opener for me. It vividly demonstrated how imaginative uses of RFID can engage attendees personally. Thanks to […]
This week, we are featuring a guest blog written by Dean Ronnie, a UK-based marketing professional working for Miromedia on behalf of Conference Care. At events today, it is increasingly getting harder and harder to capture people’s attention. Time is precious and even if someone is attending your event, that’s not to say you will […]
