Kudos to Dr. Cathy Key for a superb article (“Are you an Event Planner or an Event Doer?”) published recently by Event Manager Blog. “Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing,” she wrote. “But the danger with all of this doing is that […]
Marketers: Connect the dots between content and events What if you had an event and few showed up? You’d look for reasons, of course. Here are a few clues you might uncover: Your promotions didn’t resonate with the audience. Invitees were not “hooked” by the dull, uninspired agenda. Your past events failed to impress attendees, […]
Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much of it isn’t being spent wisely, […]
An excellent post recently at Event Manager Blog, 5 Principles to Make Every Minute of Your Meeting Count, hit the mark on a major planning sin I’ve often seen at events of all types and sizes: Trying to do too much. “Most meeting schedules are crammed from minute one to the last second,” wrote guest […]
Did you watch President Obama’s State of the Union address last night? I did, but I’m not going to get into what he said. Rather, this post was prompted by a story I read yesterday on Yahoo: “Why Obama’s State of the Union still matters in the Twitter era.” The story makes the point that […]
