Celebrating Black History Month In The Events Industry

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Celebrating Black History Month In The Events Industry

How To Celebrate Black History Month At Work

February is Black History Month, and businesses are taking this time to celebrate the accomplishments and endeavors of African Americans in the past and present. The events industry is filled with opportunities to share inspiring stories of Black Americans and ensure our businesses are places of inclusion and diversity.

This month, Omnience™ wants to share some insights into how we can inspire our offices and celebrate Black History Month at work. Through sharing stories and struggles of Black Americans, and finding resources to encourage them, we can offer our event clients experiences that speak to all backgrounds. Here are our ideas for celebrating Black History Month in the events industry.

“I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.”
— Rosa Parks

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Share Event and Meeting Planning Organizations for Black Professionals

The best place to look for inspiration and knowledge of what Black meeting and event planners need for support are the organizations built to help them face their obstacles. There are many national organizations that are perfect for networking and education:

Black Meetings and Tourism

National Coalition of Black Meeting Planners

Black Meeting and Event Professionals

All year long these resources can prove to be valuable tools to improving your company’s diversity, but purposely promoting them during Black History Month may be helpful for members of your event planning team.

Highlight Local Vendors and Venues Owned By African Americans

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Photo Credit: Shoppe Black

As an event management company in Atlanta, we are fortunate to be surrounded by diverse businesses. We seek out local restaurants, catering companies, boutique hotels and more that reflect the diverse demographics of Atlanta. To celebrate Black History Month with your event industry team, highlight some of the businesses owned by African Americans in your area. One resource to curate a list is Shoppe Black, a network that supports Black-owned businesses and makes them easy to find and support.

Help Employees Connect With An Outing

It is one thing to share an office-wide memo with a meaningful quote, but as we in the event industry know experiences create lasting impressions.

Plan an event for your event planning team to visit a local Black-owned venue provide inspiration to celebrate Black History Month. It could be as simple as a “lunch and learn” to discuss the issues they have seen in the events industry when it comes to encouraging diverse perspectives. Scheduling speakers to share the impacts of Black event planners can be an eye-opening experience. Exercise social responsibility by lending a hand together to support an organization that empowers Black communities. This kind of meaningful team building can create deep connections to not only each other, but to a common goal in encouraging diverse voices in the events industry.

Promote Idea Sharing for A More Inclusive Industry

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One of the simplest but most powerful ways to celebrate Black History Month is to create an environment where team members can freely share their ideas to create a more inclusive workplace. This should be true all year, but in February promote a campaign for team members to voice their suggestions.

Identify Diversity Issues

Of course, it is not enough to simply celebrate Black History Month if there are deeply rooted problems with diversity that you can change. The most impactful way the events industry can acknowledge Black Americans is by seeking out problems and creating solutions.

Whether this is by looking at event demographics for diverse reach, identifying problematic cultural tone at events, or assessing diversity of event speakers, making these changes will begin a new way of looking at how everyone experiences the meetings and events we execute.


February should not be the only time of year we seek out diverse voices and see our events through Black Americans’ perspectives, but adding extra emphasis to this cause helps remind everyone of the important platform we hold. At Omnience ™ we are dedicated to create events and meetings that speak to everyone of all backgrounds, and it takes work to ensure we are offering diverse reach, visibility, and education. Contact us for more information about creating events that speak to all Americans and use diversity as a springboard for better experiences.