Omnience hires Rick Nichols as chief sales officer

Atlanta, GA – July 18, 2013 --  Rick Nichols has joined Atlanta-based Omnience as the company’s Chief Sales Officer.  Omnience is a global leader in integrated event management solutions for corporate marketing events.

During Nichols’ 25+ year tenure as a sales and marketing executive for technology companies, he has significantly contributed to successful growth, transformation and turnaround strategies for industry market leaders, including Hewlett Packard, Microsoft, First Data, SAP America and others.

Nichols came to Omnience from Infomentis Inc., where he helped companies improve sales, support and marketing effectiveness with customers and partners.  For client IBM, he served on the team which designed the Demonstrating Value curriculum to support salespeople in articulating business value vs. technical features and implemented it globally.

At Omnience, Nichols will assist customers in turning marketing events into revenue and profits, thereby achieving their sales objectives and improving marketing efficiency. The company helps Fortune 500 companies realize the full potential of their marketing events.

“Omnience is launching its new brand and an innovative flagship product, and Rick will be responsible for overseeing our transition and helping drive our exponential growth,” said President Casey Cote. “Rick is one of the most experienced marketing and sales strategists in this arena,” Cote added. “Leveraging his deep experience and practical approach to managing events portfolios, Rick directly facilitated numerous large account and sales programs producing some of the largest revenue closes in the industry.”

Nichols attended Georgia Institute of Technology for Industrial Management. See Nichols’ latest post on Omnience’s new blog at http://omnienceevents.com/blog/a-tale-of-two-leads/.

Omnience has a long history of success at managing and evaluating the world’s most sophisticated events portfolios and delivering exceptional and measurable ROI. Last year, its industry-leading proprietary technologies handled more than 10,000 events with over 207,000 registrations in 38 languages. 

For more information, please contact Brooke Wilson at Freebairn & Company at 404-754-8262.