Preparing for General Data Protection Regulation (GDPR) Changes Part of the modern events industry is knowing who should be there and who actually was there, down to every demographic they belong to. To better understand your clients, you might collect data about their ages, preferences, and locations. To communicate with them you might ask for […]
Celebrate Coca-Cola Founder’s Day by incorporating it into your events! As the most recognized trademark in the world—recognized by a staggering 94% of the world’s population according to Business Insider—Coca-Cola is a marketing success like no other. Since March 29th marks the anniversary of the day a pharmacist in Atlanta, Georgia, whipped up the first batch […]
Yes, going green is trendy right now, but it is also an important way we can all use our scope of control to impact our environment as little as possible. In our industry, we have a unique opportunity to plan meetings that will be friendly to the environment, hopefully inspiring others to apply these principles […]