Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as “building brand awareness” and “generating leads”?

Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing.

In-person events, of course, are no exception. Management will demand metrics on how similar events have performed in the past, and the plan to show value in the future.

That’s the framework for a powerful short story Omnience just produced in our new video. Watch what happens when a CMO is “thinking big” in her budget – and needs help with measurable results to show management. Hint: CFOs don’t like big surprises!

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