Category Archives: Uncategorized

The Path to Event Excellence [INFOGRAPHIC]

Putting on a great event takes a ton of hard work. The work starts long before the event opens and continues long after the event ends. Throughout, there are a zillion or so activities to perform, chunks of information to analyze, and decisions to be made. At Omnience, we call this the Plan-Manage-Measure cycle.  On […]

Keep asking ‘what’s the problem?’ for smarter meetings

Marketing-oriented blogs, I’ve found, often are gold mines of inspiration and general business advice transcending multiple job functions. This week I discovered Jeffery Slater’s blog, “momentslater. ” Marketing teams, he writes in his post “Skipping to Tactics,” tend to immerse themselves in working on tactical executions before they’ve fully agreed on what problem they’re trying […]