Category Archives: Uncategorized

Plan it before you do it

Kudos to Dr. Cathy Key for a superb article (“Are you an Event Planner or an Event Doer?”) published recently by Event Manager Blog. “Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing,” she wrote. “But the danger with all of this doing is that […]

Does one of your biggest budget items need a makeover?

Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much of it isn’t being spent wisely, […]

A survival guide for federal event planners

Remember the uproar over federal agencies hosting boondoggle meetings? Recently, the Washington Post reported the aftermath of the executive branch’s crackdown on travel and conference expenses. Anyone desiring to attend a meeting of any kind faced massive roadblocks to approval. “Conference” and “travel” became dirty words. Those who won approval to attend local training sessions […]

What marketers can learn from the State of the Union address

Did you watch President Obama’s State of the Union address last night? I did, but I’m not going to get into what he said. Rather, this post was prompted by a story I read yesterday on Yahoo: “Why Obama’s State of the Union still matters in the Twitter era.” The story makes the point that […]

Life as a HIPster – Hospitality Industry Professional

At Omnience, we love seeing our employees involved in the event industry outside of work. In previous posts we’ve shared Allyson Wagner’s commitment towards greener meetings. This week, we’re featuring a post from our own Chris Bonnett, who is heavily involved with Hospitality Industry Professionals (HIP) Atlanta. Learn more about his involvement in the organization. […]

Four Experts Predict 2015’s Top Meeting Trends

As 2014 comes to a close, a big question remains for event professionals: What are the big meeting trends for 2015? Omnience asked some of the leading experts in the industry to share their thoughts on 2015 meeting trends and here are their top trends.     1. Data Liz King – CEO, Chief Event […]

Just for you: A short video with a BIG idea

Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as “building brand awareness” and “generating leads”? Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing. In-person events, of course, are no exception. Management will demand metrics on how similar […]

Introducing a new Omnience/IBM solution for private social networking at events

Events excel by combining learning with networking. That’s why event sponsors look for ways to encourage attendee engagement – with the event sponsor’s team and with other attendees. Event managers tell us they have lacked collaboration technology to encourage private social networking before, during and after major conferences and events. Typically, their existing networking tools […]

The Path to Event Excellence [INFOGRAPHIC]

Putting on a great event takes a ton of hard work. The work starts long before the event opens and continues long after the event ends. Throughout, there are a zillion or so activities to perform, chunks of information to analyze, and decisions to be made. At Omnience, we call this the Plan-Manage-Measure cycle.  On […]

Keep asking ‘what’s the problem?’ for smarter meetings

Marketing-oriented blogs, I’ve found, often are gold mines of inspiration and general business advice transcending multiple job functions. This week I discovered Jeffery Slater’s blog, “momentslater. ” Marketing teams, he writes in his post “Skipping to Tactics,” tend to immerse themselves in working on tactical executions before they’ve fully agreed on what problem they’re trying […]