A news report last week in made my day. The headline:

Industry Unites for Push to Extol Benefits of Face-to-Face Meetings

At the Professional Convention Management Association’s Convening Leaders event in Boston, the Meetings Mean Business coalition kicked off a $500,000 campaign to call attention to the substantial value of face-to-face events (Tweet This). The coalition’s members are major entities in travel, hospitality and meetings industries, including Meetings Professionals International, U.S. Travel Association, American Society of Association Executives, International Association of Exhibitions & Events, and leading hotel chains.

Hopefully, the Meetings Mean Business initiative will resonate with B2B marketers. The power of face-to-face meetings tends to get obscured in all the chatter about digital marketing.  But there’s no doubt that in-person meetings drive sales, build trust, and bolster the sponsor’s brand.

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