Author Archives: Chris Cote

B2B marketers: The meetings industry has a message for you!

A news report last week in made my day. The headline: Industry Unites for Push to Extol Benefits of Face-to-Face Meetings At the Professional Convention Management Association’s Convening Leaders event in Boston, the Meetings Mean Business coalition kicked off a $500,000 campaign to call attention to the substantial value of face-to-face events (Tweet This). […]

Recommended video: “Why Measuring Meeting ROI is a Must”

Find a break in your schedule to watch a short video by Theresa (Terri) Breining of the Breining Group LLC. It will be a well-spent four minutes. Measuring meeting success, she notes, begins with setting clear objectives. The most important question for any meeting is: What do we want people to do as a result […]