Author Archives: Casey Cote

Event hosts: Steal some technology ideas from the entertainment industry!

Recently I posted a rave review of my pre-opening visit to Atlanta’s new College Football Hall of Fame. The venue creates fascinating interactive experiences using RFID technology supplied by Omnience partner Stark RFID. The CFHOF was a real eye-opener for me. It vividly demonstrated how imaginative uses of RFID can engage attendees personally. Thanks to […]

Technology makes you a game-day star at the new College Football Hall of Fame

Jack Tyson, VP of Sales and Marketing of Stark RFID, and Casey Cote, CEO of Omnience Note to meeting planners, football fans, and technology freaks: For a “Wow!” experience, put Atlanta’s new College Football Hall of Fame on your must-visit list. The football-shaped building doesn’t open until this weekend, but I had the good fortune […]

How green is your meeting?

I didn’t know that the average conference attendee generates more than 20 pounds of waste per day, four times what the same person would generate at home. I didn’t know that an attendee’s water usage, on average, is triple that of a home resident. But now I know – thanks to my colleague Allyson Wagner, […]

Does your sales force need more face time with buyers? 15 ways to use technology.

Recently I was interviewed by Meeting Pros Radio on how technology is reinventing event management. And I mentioned that technology-assisted processes can jump-start-and shorten-the sales cycle. Actually, the term “sales cycle” is rapidly becoming a relic of the past. “Buying cycle” and “Buyer’s journey” more accurately depict how sales really happen in modern times.

Keep asking ‘what’s the problem?’ for smarter meetings

Marketing-oriented blogs, I’ve found, often are gold mines of inspiration and general business advice transcending multiple job functions. This week I discovered Jeffery Slater’s blog, “momentslater. ” Marketing teams, he writes in his post “Skipping to Tactics,” tend to immerse themselves in working on tactical executions before they’ve fully agreed on what problem they’re trying […]

Mobile apps can outlive your meetings

In a recent post (“Mobile Devices: Friend or Foe at Your Events?”), I noted the meeting industry’s debate on how to deal with attendees distracted by their smartphones. The best way to address this situation, I opined, is to use mobile as a channel that’s reinforcing the speakers instead of competing with them. In May, […]

What you should know about “next-gen SMM”

Readers of this blog know that Omnience regularly “beats the drum” for our manifesto: make events earn their keep.Top management should require every event in an organization’s event portfolio to have measurable goals. For example, management might require achievable ROI goals before marketing events can be approved. Likewise, approval of a training event might require […]

Technology to make your event planning smarter

A few years ago, an executive of a very large company arrived at a big-city hotel to speak at a sales event sponsored by his company. Perusing the “Today’s Events” sign in the hotel lobby, he was chagrined to discover that his company was hosting two events at the hotel that day—both addressing the same […]

Mobile devices: friend or foe at your events?

Picture this: At one of your key marketing events, the speaker is building an air-tight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You scan the audience, expecting to see rows and rows of people eagerly awaiting the […]

Does the C-suite see the value of marketing technology?

Illustration courtesy Scott Dylan Jason Stewart, VP of Demand Generation at ANNUITAS, wrote an intriguing article discussing whether the CIO or the CMO should own marketing technology. Marketers, he noted, are collecting staggering amounts of information from a host of technologies-marketing automation, CRM, web analytics, and the list goes on and on. But a study […]