Author Archives: Casey Cote

Plan it before you do it

Kudos to Dr. Cathy Key for a superb article (“Are you an Event Planner or an Event Doer?”) published recently by Event Manager Blog. “Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing,” she wrote. “But the danger with all of this doing is that […]

Marketers: Connect the dots between content and events

Marketers: Connect the dots between content and events What if you had an event and few showed up? You’d look for reasons, of course. Here are a few clues you might uncover: Your promotions didn’t resonate with the audience. Invitees were not “hooked” by the dull, uninspired agenda. Your past events failed to impress attendees, […]

Does one of your biggest budget items need a makeover?

Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much of it isn’t being spent wisely, […]

Keep your meetings focused on one goal

An excellent post recently at Event Manager Blog, 5 Principles to Make Every Minute of Your Meeting Count, hit the mark on a major planning sin I’ve often seen at events of all types and sizes: Trying to do too much. “Most meeting schedules are crammed from minute one to the last second,” wrote guest […]

What marketers can learn from the State of the Union address

Did you watch President Obama’s State of the Union address last night? I did, but I’m not going to get into what he said. Rather, this post was prompted by a story I read yesterday on Yahoo: “Why Obama’s State of the Union still matters in the Twitter era.” The story makes the point that […]

Four Experts Predict 2015’s Top Meeting Trends

As 2014 comes to a close, a big question remains for event professionals: What are the big meeting trends for 2015? Omnience asked some of the leading experts in the industry to share their thoughts on 2015 meeting trends and here are their top trends.     1. Data Liz King – CEO, Chief Event […]

Just for you: A short video with a BIG idea

Remember the good old days, when marketers could get their budgets approved with nebulous justifications, such as “building brand awareness” and “generating leads”? Not any more! Today, the C-suite wants proof of what it is getting from its investment in marketing. In-person events, of course, are no exception. Management will demand metrics on how similar […]

Two Big Myths About Green Meetings

It’s time for meeting planners to stop putting green meetings initiatives on the back burner and start realizing that some of their initial assumptions about a green meeting might not be true. I attended the Plan Your Meetings (PYM) Live event several weeks ago in Atlanta and had the opportunity to speak to a room […]

Introducing a new Omnience/IBM solution for private social networking at events

Events excel by combining learning with networking. That’s why event sponsors look for ways to encourage attendee engagement – with the event sponsor’s team and with other attendees. Event managers tell us they have lacked collaboration technology to encourage private social networking before, during and after major conferences and events. Typically, their existing networking tools […]

The Path to Event Excellence [INFOGRAPHIC]

Putting on a great event takes a ton of hard work. The work starts long before the event opens and continues long after the event ends. Throughout, there are a zillion or so activities to perform, chunks of information to analyze, and decisions to be made. At Omnience, we call this the Plan-Manage-Measure cycle.  On […]