Monthly Archives: April 2015

Does one of your biggest budget items need a makeover?

Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much of it isn’t being spent wisely, […]