Monthly Archives: January 2015

What marketers can learn from the State of the Union address

Did you watch President Obama’s State of the Union address last night? I did, but I’m not going to get into what he said. Rather, this post was prompted by a story I read yesterday on Yahoo: “Why Obama’s State of the Union still matters in the Twitter era.” The story makes the point that […]

5 social media marketing mistakes to avoid when planning your next event

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net Heads up, B2B marketers. Did you know that events are typically the second-biggest line item, after sales force costs, in corporate marketing budgets? According to a report by the Convention Industry Council, spending on hosting, attending, and exhibiting at events constitutes 21% of marketing budgets. That’s big bucks—and much […]