Monthly Archives: April 2014

Technology to make your event planning smarter

A few years ago, an executive of a very large company arrived at a big-city hotel to speak at a sales event sponsored by his company. Perusing the “Today’s Events” sign in the hotel lobby, he was chagrined to discover that his company was hosting two events at the hotel that day—both addressing the same […]

Mobile devices: friend or foe at your events?

Picture this: At one of your key marketing events, the speaker is building an air-tight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You scan the audience, expecting to see rows and rows of people eagerly awaiting the […]