Monthly Archives: February 2014

RFID: A key technology for boosting a meeting’s ROI

Your event management system is the foundation upon which you can add sophisticated tools for attendee engagement, lead management, and performance measurement. Two during-the-event technologies “set the table” for identifying each event’s best prospects and subsequently converting them to revenue:

What happens when a crisis “attends” your event?

Photo credit: Kelly Shur Last week, I went to Orlando to meet clients for a pre-event site visit. I knew that with airport and car rental hassles in two cities, flying would only save me an hour over driving, so I opted to drive. Then I decided to leave at 11:00 a.m. instead of early […]