Monthly Archives: December 2013

A New Year’s Resolution for CMOs

I just came across this June blog post from Gartner’s Laura McLellan, vice president of research: “… marketing must develop ways to evaluate and communicate its effectiveness and contributions to corporate goals in terms that are compatible with corporate objectives and relevant to executive management. The goal is for CMOs to be able to communicate […]

When is a Webinar a Winner?

In my last post I examined the relationship between webinars and face-to-face events. Now let’s look into the essentials for a winning webinar. A webinar makes sense when several of these are true: You need to quickly identify and qualify potential buyers in a target audience. You want to nurture a list of “not-ready” prospects […]

What about Webinars?

In a September post, “Face-to-Face Meetings Build Trust – and Your Brand,” Chuck Jones made the point that face-to-face events are essential in the world of B2B marketing. They give prospects the opportunity to interact with your people and experience your company. Let’s examine the relationship of webinars to face-to-face events. A decade ago, many […]