Monthly Archives: October 2013

Turn your event into an interest group

As every event sponsor knows, a meeting’s effectiveness depends significantly on how well the meeting’s sponsor follows up with attendees. In the old days, maybe that meant sending attendees a binder of session summaries and transcripts. Circa 1990, we started emailing PowerPoint presentations instead. In today’s totally connected world, meeting PPTs and videos can live […]

Content Marketing – what makes compelling content compelling?

Last week’s blog focused on how marketers can justify events in their 2014 budgeting. We suggested pointing out to top management that marketing events are the most powerful form of content marketing. Content development and distribution, surveys show, is garnering a growing share of the marketing budget. Content marketing is the practice of getting appropriate […]