Monthly Archives: June 2013

Defend your spend – with event analytics

At many companies, budgets for marketing events – along with print and broadcast media – are being cut this year. According to a survey by Aquent/American Marketing Association, 14% of marketers expect to decrease their organization’s focus on the “events/trade shows/virtual events” category in 2013. That doesn’t surprise me at all. I can almost hear […]

What we can learn from the IRS’s meeting mismanagement

When the story first broke about the IRS spending lavishly on a conference in Las Vegas, my first reaction was anger over the foolish squandering of taxpayer funds. My next reaction was more reflective. None of the articles I have since read about this debacle mentioned the purposes of the event. So now I’m seeing […]

The ROI blog: What’s in it for you?

The Omnience management team has set high standards for the content of this blog. The posts won’t be chit-chat. We expect every post to deliver value to CMOs, marketing managers, and event professionals. We want to help you maximize the potential of a key component of your marketing budget: marketing events that generate leads and […]

Introducing Omnience

Welcome to our new blog, new website, and new name for our 30-year-old company: Omnience. Formerly Meeting Consultants, we’re rebranding ourselves to reflect the exciting new products and services we’ll soon be launching for CMOs and event managers. For many companies, marketing events are a key driver of revenue. But management typically has a murky […]